WordPress Statistics 2025: Market Share, Usage, and Trends

Source : https://medium.com/@elijah_williams_agc/wordpress-statistics-2025-market-share-usage-and-trends-8b5eae114af6

WordPress statistics 2025 show that the platform remains the most dominant content management system in the world. It powers a wide range of websites, including blogs, online stores, media outlets, and business platforms of every size.

For developers, agencies, and businesses, understanding WordPress market share 2025 and how usage patterns are shifting is essential. These insights help in making informed decisions about design practices, hosting environments, and future development work.

In this blog, we’ll cover the most recent WordPress statistics 2025, including global adoption rates, plugin and theme usage, and real trends across regions and industries.

WordPress in 2025: A Quick Snapshot
Total websites powered by WordPress
WordPress statistics 2025 report that 43.4 % to 43.6 % of all websites worldwide run on WordPress. Depending on which source you read, that equates to roughly 529–535 million websites using the platform.
Comparison with other CMS platforms
When focusing on websites that use a known content management system, WordPress holds an even stronger position. It captures 61–62.7 % of CMS-based sites, with its nearest competitors Shopify, Wix, and Squarespace, each holding between 3–7 %
Breaking it down:
Shopify: ~4.6–6.7 %
Wix: ~4–5.4 %
Squarespace: ~3–3.3 %
Joomla and Drupal: each around 1–2 %
Usage by region or industry
Although specific breakdowns by region or industry are not summarized in one dataset, we can infer some patterns from the global usage:

North America and Europe both break into high adoption, accounting for nearly half of all WordPress sites.

Emerging markets in Asia-Pacific, Latin America, and Africa all show strong uptake as mobile-first site development becomes a priority.

When it comes to industry, WordPress is the go-to platform for blogs, small businesses, media publishers, and growing eCommerce sites, especially those powered by WooCommerce.
WordPress Market Share in 2025
According to the latest WordPress statistics 2025, the platform holds a global CMS market share of approximately 62.7% among websites using a content management system. This figure has remained relatively stable compared to the past two years, indicating continued dominance and long-term trust in the WordPress ecosystem.

When looking at WordPress market share 2025 in context, the numbers reflect consistent leadership:

In 2021, WordPress held around 39% of all websites
In 2023, the share climbed to 42.9%
As of mid-2025, the figure is at 43.4% across all websites and over 62% in CMS-specific usage

This slow but steady climb highlights the platform’s strong position across both technical and non-technical user bases.

So, why does WordPress continue to lead?

The reasons are practical:
A vast ecosystem of plugins, themes, and tools
Easy access to freelancers and any WordPress website development company
Compatibility with modern technologies, including headless frameworks and third-party integrations

More importantly, updates in recent versions have focused on user experience, performance, and accessibility. These improvements have helped maintain WordPress’s popularity across industries, especially in sectors that rely heavily on scalable content, such as publishing, e-commerce, and education.

For those involved in WordPress website design and development, this ongoing dominance means the platform is still the safest and most strategic bet for client projects, personal brands, or even product sites in 2025.
Key Usage Statistics
In 2025, the WordPress ecosystem will have grown significantly. According to current estimates, there are between 529 and 535 million active WordPress websites, which make up more than 43% of all websites on the internet. These figures show the platform's size as well as its continued significance in the development of the contemporary web.
WordPress.com versus WordPress.org
The majority of developers, agencies, and business owners still favor WordPress' self-hosted version, which is accessible via WordPress.org. It provides access to thousands of plugins and themes, complete control, and customization. However, WordPress.com, which offers a hosted version with fewer customization options and a simpler setup, continues to serve a sizable user base, particularly among smaller websites and personal bloggers.

WordPress.org powers about two-thirds of all WordPress websites, with WordPress.com powering the other third. The self-hosted option is preferred due to its adaptability, superior plugin support, and appropriateness for designing and developing business-grade WordPress websites.
Use of Plugins and Themes
With new entries being added every day, the WordPress plugin directory has surpassed 60,000 entries. Installs are still dominated by plugins like Yoast SEO, Elementor, WPForms, and WooCommerce. The top 20 plugins collectively have over 250 million active installations on WordPress websites.

More than 10,000 free themes are available on WordPress.org, and thousands more can be purchased directly from developers or through marketplaces like ThemeForest. Among the most popular themes in both general and business use cases are Astra, Hello, Kadence, and Blocksy.

This expansion shows how simple it is now for users and WordPress website development companies to create customized websites using functional plugins and reusable design blocks without having to start from scratch.
Adoption of Block Editors and Gutenberg
The WordPress experience now fully incorporates the Gutenberg block editor. Since its introduction in version 5.0, the block editor has advanced considerably, and by 2025, over 50% of active websites either use it alone or in conjunction with other site editing tools.

The majority of newly developed themes in the ecosystem support Gutenberg natively, and block-based themes have become more popular. Because of the block editor's improved performance, cleaner code output, and wider compatibility, many users who previously relied on third-party page builders have begun switching.

The block editor is becoming the new norm for WordPress website designers and developers, whether they are independent contractors or part of larger teams. With every release of the editor, new features and patterns are added, and this adoption keeps growing.
Plugin & Theme Ecosystem in 2025
The 2025 Plugin and Theme Ecosystem
One of WordPress's greatest advantages has always been its ecosystem of plugins and themes. By 2025, this section of the platform will have improved support for contemporary design workflows, stronger marketplaces, and more sophisticated tools.
Top Themes and Plugins
More than 60,000 active plugins, ranging from simple form builders to complete eCommerce suites, are currently available in the WordPress plugin repository. These days, some of the most popular plugins are:

For on-page SEO optimization, Yoast SEO remains the preferred option.
Over 40% of online stores are powered by WooCommerce.
People who want drag-and-drop functionality frequently use Elementor.
WPForms is a popular option for survey and contact forms.
Wordfence Security, Advanced Custom Fields, and Rank Math are still crucial tools.

Lightweight and adaptable themes top the theme charts. Particularly well-liked by agencies and independent contractors are Astra, Kadence, GeneratePress, and Blocksy. These themes are perfect for designing and developing contemporary WordPress websites because they provide deep integration with the block editor and are performance-optimized.
Growth in Marketplaces and Premium Tools
The popularity of premium tools is still growing for both themes and plugins. Both product listings and buyer demand have steadily increased on marketplaces such as ThemeForest, TemplateMonster, and CodeCanyon.

In 2025, buyers seek out tools that are well-supported, lightweight, and compatible with the block editor. Tools with low-code configuration options, prebuilt layouts, and setup wizards have a higher chance of success.

To expedite client work, many WordPress website development companies now build their private plugin libraries and block collections. As a result, there is now more emphasis on customized solutions and less dependence on generic themes.
Customization and User Experience Trends
The transition from traditional custom coding to modular site building is one of the most obvious trends. Block-based patterns, reusable design sections, and custom global styles are being used by developers and designers in place of writing PHP templates and functions for each project.

Building scalable, consistent websites without clogging the backend is made simpler with this method. It also enhances site visitors' front-end experience when combined with lighter plugins and faster themes!
Designers are setting priorities:
Unconventional accessibility
Clear spacing and typefaces
Uniformity of appearance across devices
Configurations for theme.json to make edits easier

Therefore, in 2025, the leading tools are those that facilitate easy customization without sacrificing performance. This represents a significant departure from previous methods and directly relates to the changing standards in the development and design of WordPress websites.