Boost PrestaShop SEO with Alt Tags – 7 Easy Fixes!

Optimizing your SEO Alt Tags PrestaShop is a simple yet effective way to improve your website’s search engine rankings, enhance user experience, and increase accessibility. Alt tags (alternative text) provide valuable context to search engines and help visually impaired users understand images. Despite their small size, alt tags play a major role in SEO, making them a must-have for any PrestaShop store owner.

If you're looking to maximize your SEO potential, here are seven easy fixes to get the most out of alt tags in Alt Tags SEO PrestaShop.

1. Use Descriptive and Relevant Keywords

Alt tags should provide a clear, concise description of the image while incorporating relevant keywords. Instead of stuffing keywords randomly, focus on making the text natural and informative.

Best Practices:

• Use specific product names, colors, and categories in alt text.

• Avoid vague descriptions like "image of a product."

• Integrate long-tail keywords naturally.

Example:

❌ "shoes" ✅ "Red leather running shoes for men with cushioned soles."

Why It Works: This description includes relevant keywords, making it easier for search engines to categorize the image correctly.

2. Keep It Short but Informative

Alt tags should be concise yet meaningful. Ideally, they should be under 125 characters. Search engines and screen readers process short descriptions better, making your site more accessible and SEO-friendly.

Do’s and Don’ts:

✅ Describe the key visual elements of the image. ✅ Include relevant product details. ❌ Avoid unnecessary details like "a picture of."

Example:

❌ "A high-quality digital photograph showing a blue cotton summer dress on a mannequin against a white background." ✅ "Blue cotton summer dress with floral patterns."

3. Optimize for Accessibility

Alt tags play a crucial role in web accessibility. Users who rely on screen readers need accurate and helpful descriptions to understand image content.

How to Optimize for Accessibility:

• Be straightforward and informative.

• Avoid abbreviations and complex jargon.

• If the image is decorative, leave the alt attribute empty (alt="").

Example:

❌ "photo123.jpg" ✅ "Close-up of a person typing on a laptop keyboard."

Why It Works: This ensures all users, including those with disabilities, can understand the context of the image.

4. Avoid Generic Alt Text

Search engines prefer specific alt text over generic descriptions. If you use filenames like "image123.jpg," it provides no value to SEO or accessibility.

Tips:

• Use descriptive phrases rather than single words.

• Include brand names if relevant.

• Ensure each image has unique alt text.

Example:

❌ "image123.jpg" ✅ "Nike Air Zoom Pegasus running shoes in black."

Why It Works: Google can better understand and index the content, improving search rankings.

5. Apply Alt Tags to All Images

Many website owners add alt text only to product images and ignore other visuals, but all images—including banners, icons, and buttons—should have alt tags.

Where to Apply Alt Tags:

✅ Product images ✅ Logo images ✅ CTA buttons (e.g., "Add to Cart") ✅ Infographics ✅ Thumbnail images

Example for a Call-to-Action Button:

❌ "button.jpg" ✅ "Click here to shop the latest summer collection."

Why It Works: This improves both SEO and usability by ensuring all elements are readable by search engines and assistive technologies.

6. Implement Schema Markup

Schema markup (structured data) helps search engines understand website content better. By integrating schema with Alt Tags SEO Prestashop, you enhance the chances of appearing in rich search results.

Benefits of Schema Markup:

• Enhances search visibility

• Improves CTR (Click-Through Rate)

• Helps Google display image-based search results

How to Add Schema Markup to Alt Tags:

Use the "image" property in structured data markup.

Example (JSON-LD Schema Markup):

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Blue Cotton Summer Dress",
  "image": "https://example.com/dress.jpg",
  "description": "A breathable cotton summer dress with a floral pattern."
}

Why It Works: Search engines will better interpret and display your images in rich results, leading to increased traffic.

7. Regularly Audit and Update Alt Tags

SEO is an ongoing process, and alt tags should be reviewed periodically to keep them optimized.

How to Audit Alt Tags:

1. Use SEO tools – Google Search Console, Screaming Frog, or Ahrefs to check missing or duplicate alt tags.

2. Optimize outdated tags – Ensure all alt text is relevant to current product offerings.

3. A/B test – Experiment with different descriptions to see which performs best.

4. Fix broken images – Missing images can harm your SEO and user experience.

Additional Best Practices for Alt Tags in PrestaShop

1. Use Unique Alt Text for Each Image

Don’t copy-paste the same alt text across multiple images. Unique descriptions help search engines differentiate between images.

2. Avoid Over-Optimization

Keyword stuffing can harm your SEO instead of improving it. Ensure your alt tags remain natural and user-friendly.

3. Consider Language & Localization

For international stores, optimize alt tags in different languages for better reach.

4. Optimize for Mobile Users

Ensure alt tags work well in a mobile-first environment. Since most searches now happen on mobile, optimizing for smaller screens is crucial.

5. Monitor Performance

Use tools like Google Analytics to measure how optimized images impact traffic and conversions.

Conclusion

Implementing SEO Alt Tags PrestaShop correctly can significantly boost your store’s search rankings, accessibility, and user experience. By following these seven easy fixes, you’ll ensure better visibility in search results, improved website performance, and a seamless experience for all users.

If you haven't optimized your Alt Tags SEO Prestashop yet, now is the time to start. Small changes can lead to big improvements in organic traffic and customer engagement!