From Skid Row to Supreme Collabs: The BxR Story

Born x Raised is more than just a streetwear brand—it is a cultural movement, a testament to the spirit of Los Angeles, and a representation of raw authenticity. Founded by designer and entrepreneur Spanto, Born x Raised embodies the essence of the West Coast, drawing inspiration from the gritty, diverse, and colorful neighborhoods of Los Angeles. The brand's name itself speaks to the deep-rooted connection to the city and the lifestyle that defines it. Born and raised in LA, the creators of the brand have embedded their personal stories, experiences, and love for their community into every piece of clothing and accessory they produce.

The Birth of a Movement

Born x Raised was founded in 2013, but its roots trace back much further. Spanto, along with his childhood friends, grew up in Los Angeles and was heavily influenced by the street culture, hip-hop, and the surrounding environments. The brand was created with the intention of reflecting this unique and authentic LA experience. Unlike many other streetwear brands that focus purely on aesthetics, Born x Raised became a platform for telling stories of the streets, neighborhoods, and people who were often overlooked by mainstream media.

From the very beginning, Born x Raised set itself apart from other streetwear labels. The brand’s design philosophy centers on making clothing that resonates with people’s emotions and experiences rather than just making something that looks good. Born x Raised’s focus on quality, detail, and community has garnered a loyal following and made it a respected name in the fashion industry.

The Aesthetic and Iconography

One of the standout features of Born x Raised is its iconic aesthetic. The brand draws on a mix of vintage, retro, and modern styles, creating designs that speak to both nostalgia and the current moment. This combination is particularly evident in their use of graphic prints, typography, and iconic imagery, which often include references to Los Angeles, gang culture, and the urban landscape.

The use of symbols and imagery is central to the Born x Raised identity. The brand frequently incorporates visuals of old-school tattoos, retro fonts, and stylized logos that evoke the traditional tattoo culture of the West Coast. One of the brand’s most recognizable logos features the phrase “Born x Raised,” often accompanied by a skull, roses, or other motifs that represent rebellion, toughness, and resilience. These designs speak to the grit and determination required to thrive in the often harsh, yet vibrant, streets of Los Angeles.

Born x Raised also pays homage to the city’s diverse and multifaceted culture. They often feature references to the Latinx community, particularly through the use of Spanish-language phrases and imagery that highlight the important role the community plays in shaping the identity of LA. The brand represents the intersection of cultures in the city and celebrates the unique blend of people, influences, and traditions that make LA what it is.

Street Culture and Community

At the heart of Born x Raised is a deep sense of community and belonging. Spanto and the team behind the brand have always been focused on maintaining an authentic connection with their roots. Born x Raised is not just about selling clothing—it’s about building a movement, fostering a sense of pride for those who share the same experiences and love for LA.

The brand’s ties to street culture are evident in its collaborations and partnerships. Born x Raised has teamed up with a range of brands, from streetwear heavyweights like Nike and Vans to high-fashion houses, creating limited-edition pieces that reflect their shared vision. These collaborations allow Born x Raised to reach a wider audience while staying true to its core values.

In addition to collaborations, Born x Raised is known for its active engagement with its fanbase. The brand regularly hosts events, pop-up shops, and community gatherings that bring together like-minded individuals. These events not only provide an opportunity to showcase new collections but also reinforce the sense of unity and pride within the Born x Raised community.

The Intersection of Streetwear and Social Commentary

What sets Born x Raised apart from many other streetwear brands is its ability to blend fashion with social commentary. Born x Raised doesn’t just create clothing—it uses fashion as a tool to comment on the realities of life in Los Angeles, particularly the struggles faced by communities of color, low-income neighborhoods, and disenfranchised groups.

The brand often touches on themes of identity, pride, resilience, and social justice, providing a platform for voices that are often marginalized in the mainstream fashion world. Born x Raised's designs are frequently infused with messages that highlight the challenges faced by urban communities, as well as their strength and resilience in the face of adversity.

The brand’s connection to social issues is further emphasized by the founders’ commitment to supporting local initiatives. Born x Raised is active in charity work and collaborates with organizations that focus on helping underserved communities in Los Angeles. This commitment to giving back reflects the brand’s broader philosophy that fashion should be more than just a commodity—it should be a force for positive change.

Expanding Beyond Apparel

While Born x Raised is best known for its streetwear collections, the brand’s reach extends far beyond clothing. The brand has expanded into other areas, including accessories, home goods, and even art. This expansion allows Born x Raised to create a lifestyle brand that encompasses all aspects of life, from the clothes we wear to the spaces we inhabit.

The brand has also gained recognition for its involvement in the creative community. Born x Raised regularly collaborates with local artists, designers, and photographers, using their platform to showcase the work of others who share the same passion for creativity and authenticity. This collaboration helps keep the brand fresh and exciting while maintaining its commitment to supporting the local community.

The Future of Born x Raised

Looking to the future, Born x Raised shows no signs of slowing down. The brand’s unique blend of authenticity, style, and social consciousness continues to resonate with consumers, and its influence on both streetwear and mainstream fashion is undeniable. As Born x Raised grows, it is likely that the brand will continue to push boundaries, expand its collaborations, and further solidify its position as a cultural force within the fashion world.

In the ever-changing landscape of streetwear, Born x Raised has managed to maintain its relevance by staying true to its roots. Its commitment to quality, authenticity, and community ensures that it will remain a staple in the streetwear scene for years to come. More than just a clothing brand, Born x Raised is a symbol of LA culture, a celebration of resilience, and a voice for those who have been born and raised in the streets.

In conclusion, Born x Raised is a brand that represents much more than just a fashion label—it is a living, breathing testament to the culture, spirit, and resilience of Los Angeles. From its humble beginnings in the streets to its widespread influence in the world of fashion, Born x Raised remains a true representation of what it means to be born, raised, and proud of where you come from. Through its designs, collaborations, and community-driven initiatives, Born x Raised continues to inspire individuals who are not only looking for a fresh look but also seeking a deeper connection to their roots and culture.